Driven With Passion – Enthusiastic employees create enthusiastic customers. That's what it takes to make the world's best power mobility products, and that's what keeps us going. The quality and innovation of our products is the strongest evidence of the passion that drives us, and we pledge to continue to aim for excellence in everything we do.

Do Well By Doing Good – Giving back, paying forward, and advocating for what is right are how we continue to be a great corporate citizen and contributor to our community. We want to make a difference in the world, one innovative product at a time.

Humility - Wisdom flows only to the humble. Every day we become better listeners and hands-on learners, correcting our course to better address our customers' needs while being tireless in improving their lives.

Putting People First – We believe in the team who stands behind every product we make. To be the friendliest company both inside and out is an obligation that starts at the top and extends to each of us as we strive to serve customers. We believe in putting our heart and soul into every product we make for every customer's needs.

Everyone Belongs – True innovation begins with inclusion. Different backgrounds, unique perspectives, and skills; we embrace diversity in all forms. Every voice is heard and respected, every mind is colourful, and inclusion and diversity are the cornerstones of our community.